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Chief Marketing Officer
Heather is a Chief Marketing and Talent Officer at Lippincott who knows how to ignite brands, inspire teams and drive growth. A seasoned marketer who draws upon a wealth of experience implementing best-in-class brand-building strategies, from creating partnerships and high-profile events to developing campaigns and thought leadership that shapes industry conversations. A strong leader with operational excellence and a passion for engaging talent and accelerating innovation at organizations large and small.
Areas of expertise include brand strategy, integrated marketing campaigns, thought leadership development, industry and public relations, business development, digital media strategies, experience design, partnerships and sponsorships, internal and external communications, employee engagement, strategy implementation, change management.